tech
Meta's AI algorithm is keeping us on Instagram.
In Meta's latest earnings call, Mark Zuckerberg said that time spent on Instagram globally this quarter has increased by “double digits year-over-year,” largely driven by improvements to its AI-powered recommendations algorithm that keeps people hooked. The proclamation comes amid concerns (and legal battles) around Instagram’s “addictive” design.
TL;DR
- Time spent on Instagram has seen double-digit year-over-year growth globally.
- Improvements to Instagram's AI-powered recommendations algorithm are credited for this increase.
- Concerns and legal battles exist regarding Instagram's design being potentially addictive.