Threads' new features let podcasters promote shows and reach listeners

Threads is rolling out new tools for podcasters, including profile cards, episode links, transcripts, guest tags, posting reminders, and audience insights, as Meta looks to make the X rival a bigger hub for podcast promotion and discussion.

Threads' new features let podcasters promote shows and reach listeners

TL;DR

  • Threads is launching new tools for podcast creators to promote shows and grow audiences.
  • Features include podcast profile cards, tappable episode links, and guest tagging.
  • Creators can post transcripts and receive reminders for new episodes.
  • The platform offers audience engagement insights for creators.
  • Threads aims to be a hub for podcast promotion and discussion, competing with X.
  • Threads reached 500 million active users in June.