AI for Boring Businesses

We run a funeral home and a medspa platform—not exactly Y Combinator darlings. Here's what we've learned about implementing AI in the real world.

AI for Boring Businesses

TL;DR

  • Costco's management faced skepticism during the dot-com era but persevered.
  • Boulton and Watt incubator focuses on software-enabled, real-world service businesses, unlike typical tech startups.
  • Examples of incubator businesses include Meadow (a digital funeral home) and Moxie (a platform for nurses in aesthetic medicine).
  • These businesses operate in regulated, high-margin industries, often attracting private equity over venture capital.
  • The AI hype cycle initially made these businesses seem counter-trend.
  • As software development becomes easier and public SaaS valuations decline, focus shifts to resilient companies.
  • The thesis is that real-world service businesses will flourish, with AI being crucial for both traditional and modern companies.
  • AI has been used to accelerate the business incubation process, reducing steps like market research and customer testing.
  • Tools like ChatGPT, Clay, and Claude are used for market analysis, customer outreach, call transcription, and workflow analysis.
  • AI implementation has reduced the time and cost associated with finding product-market fit.