tech
Meta launches Instagram, Facebook, and WhatsApp subscriptions, with more to come, including AI plans
Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp worldwide, while also testing new AI, creator, and business-focused offerings under its broader “Meta One” subscription brand.
TL;DR
- Meta is launching consumer subscription plans globally for Instagram, Facebook, and WhatsApp.
- New 'Plus' plans offer extra features like profile customization, advanced insights, and enhanced messaging options.
- Meta is testing new subscription offerings for businesses, creators, and Meta AI users under the 'Meta One' brand.
- These plans aim to diversify revenue streams beyond advertising and cater to power users.
- The 'Plus' plans are tailored to each app, with specific features for social expression, personalization, and messaging.
- New AI-focused plans (Meta One Plus and Meta One Premium) will offer increased compute capacity and advanced AI features.
- Plans for creators and businesses (Meta One Essential and Meta One Advanced) will include verification, enhanced profiles, and promotional tools.