tech
Xreal, Google's smart glasses partner, thinks it has finally mastered this notoriously tricky industry
Chi Xu, the founder and CEO of Xreal, thinks the smart glasses business has finally reached a turning point.
TL;DR
- The smart glasses industry has historically been a financial drain with little profit.
- Xreal CEO Chi Xu believes the industry is at an inflection point due to hardware and software improvements.
- Meta's Ray-Ban partnership has seen significant unit sales, though the division still operates at a loss.
- Xreal's Project Aura features OLED displays and tethered 'puck' for immersive experiences like VR YouTube and Google Maps.
- The Aura glasses are currently for developers, with a commercial launch planned for later this year.
- Xreal aims to break even next year by increasing gross margin and reducing marketing/sales costs.