GM touts new V-8 engines in revived ‘truck wars’ with Ford, Ram amid lackluster EV sales
The large, gas-guzzling models continue to sell well in pickup trucks thanks to their ability to tow and haul heavy things.
TL;DR
- GM announced new V-8 and diesel engine options for its 2027 Chevrolet Silverado 1500 and GMC Sierra 1500 pickup trucks.
- Automakers are focusing on profitable, gas-powered full-size pickup trucks due to lackluster EV demand and deregulation.
- The full-size pickup truck market is highly profitable and essential for U.S. automakers to fund investments in new technologies.
- New V-8 engines are being introduced by GM and expanded by Ford, while Ram is bringing back its Hemi V-8 engines.
- Gas-guzzling V-8 trucks continue to sell well due to their towing and hauling capabilities, which EVs struggle to match due to range reduction.
- GM reported that V-8 engines power a majority of its full-size pickup sales, with diesel options also showing significant demand.
- The full-size pickup truck segment has historically high brand loyalty for models like the Silverado, F-Series, and Ram 1500.
- GM is cooperating with an NHTSA investigation into issues with its current 6.2-liter V-8 engines, expressing confidence in the reliability of the new engines.