tech

AI app Nauk Nauk wants to bring toys to life

As free AI video tools get more limited, Nauk Nauk sees an opening for a niche app built around collectors.

AI app Nauk Nauk wants to bring toys to life

TL;DR

  • Nauk Nauk raised $20 million to expand its AI video app.
  • The app animates photos of toys into short videos.
  • It targets the "kidult" market interested in playful technology.
  • Nauk Nauk launches as free AI video-generation options become limited.
  • The app creates 15- to 20-second videos with audio from a single image and prompt.
  • Users can create 60-second music videos from one image.
  • Video downloads require sharing to Nauk Nauk's users to foster a social network.
  • Content is categorized, including Pokémon, Star Wars, and Lego-themed videos.
  • A paid Pro tier offers more videos and watermark removal.
  • The app had over 1 million users in its beta phase.
  • Nauk Nauk aims to make toy collecting a social-media activity through AI video.