tech
Why OpenAI Tapped Plaid for Secure ChatGPT Account Linking
OpenAI expands ChatGPT with Finances, letting US Pro users link bank and investment accounts for personalised insights with privacy and control built in
TL;DR
- More than 28 million UK adults use AI for financial guidance, making it the country's top AI use case.
- The share of Americans using AI for finances rose from 10% to 55%, though only 18% are comfortable with AI making major financial decisions.
- OpenAI is piloting 'Finances' for ChatGPT Pro users in the US, enabling them to link bank, card, and investment accounts.
- The feature allows ChatGPT to analyze financial data for budgeting, investment questions, and goal planning.
- Plaid handles secure account connections, supporting over 12,000 financial institutions in the US.
- Intuit is expected to join as a partner, enabling features like credit card applications and tax estimations within ChatGPT.
- Privacy controls are built-in, with users able to disconnect accounts and delete financial memories.
- OpenAI is working with finance professionals to assess the quality and accuracy of the service.