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Exclusive: Kit opens a creator studio in New York

Creator platforms are turning community into a competitive advantage.

Exclusive: Kit opens a creator studio in New York

TL;DR

  • Kit, an email marketing platform for creators, has opened a 5,000 sq ft studio in New York City.
  • The studio offers recording rooms, a stage for events, a common area, and a speakeasy-style coffee shop.
  • Kit is investing in physical studios as a differentiator in the creator economy, emphasizing relationships and human connection.
  • Studios are free for creators on Kit's creator and creator pro plans.
  • Kit previously founded studios in Boise and Chicago and is exploring future locations in Austin, Nashville, and Los Angeles.
  • Kit serves over 550,000 creators globally and generated over $50 million in revenue last year, notably without outside funding.
  • Other creator platforms like Substack and Whalar Group are also investing in physical spaces and community-building efforts.