tech
Apple’s strategy for smart glasses is the same as for smart watches
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TL;DR
- Apple's smart glasses will compete not only with tech companies like Meta but also with traditional eyewear brands like Oakley, Ray-Ban, and Warby Parker.
- The eyewear market is estimated to generate between $180-$200 billion annually, a larger market than the estimated $132 billion watch market.
- Apple aims to focus on mainstream consumers in the $200-$500 price range, similar to its strategy with the Apple Watch.
- The company will leverage its brand, industrial design, iPhone integration, existing ecosystem of over 2 billion devices, and retail presence.
- Apple believes its strong brand and ecosystem will entice consumers seeking new regular glasses to choose an Apple pair.
- AI features are also expected to play a role in how users interact with the world through Apple's smart glasses.