tech

So You Want to Build an A.I. Star?

Designers at a new crop of creative studios create fake personas they hope real people will love. Are they distorting culture or mirroring it?

So You Want to Build an A.I. Star?

TL;DR

  • Inception Point AI is developing virtual influencers with unique backstories and personalities.
  • Candidates for these AI personas undergo a selection process, with fictional details like Rhea Patel's crafted life story.
  • These AI influencers are intended for roles such as hosting podcasts, appearing in YouTube videos, and interacting with followers.
  • The company envisions these AI personas eventually navigating the physical world in robotic bodies.
  • Examples of developed personas include 'Nigel Thistledown’s Whimsical Garden' (gardening), 'Dish It with Clare Delish' (home cooking), 'Crafting for the Soul with Lila Walker' (crafting/DIY), and 'Spilled Steele' (celebrity culture).

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