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Netflix now requires every user profile to be tied to unique email address

Update began June 15 and will no longer allow you to share your login info.

Netflix now requires every user profile to be tied to unique email address

TL;DR

  • Netflix now requires each profile to have a unique email address.
  • This change began rolling out on June 15, 2026.
  • The update allows individual users to manage their own settings and credentials.
  • Some users are unhappy, citing inconvenience and potential privacy issues.
  • Netflix's privacy policy indicates email addresses may be shared with advertisers.
  • The requirement does not apply to child profiles.
  • Concerns about multifactor authentication for regular users were clarified as only applying to business partner accounts.