Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash per share.

Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%

TL;DR

  • Salesforce will acquire Braze for $5.66 billion.
  • Braze shareholders will receive $47.50 in cash per share.
  • Braze shares surged over 50% following the announcement.
  • The deal is expected to close in fiscal 2028.
  • This acquisition enhances Salesforce's AI and customer engagement offerings.