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Pinterest launches an experimental AI shopping app called 'Ask Pinterest'

Pinterest has launched 'Ask Pinterest,' an experimental AI-powered shopping app that lets users seek recommendations and inspiration through a conversational interface.

Pinterest launches an experimental AI shopping app called 'Ask Pinterest'

TL;DR

  • Pinterest introduced 'Ask Pinterest,' an experimental AI chatbot app for conversational shopping.
  • The app aims to expand visual discovery beyond the main app with personalized recommendations via natural language queries.
  • 'Ask Pinterest' can handle complex, multi-step queries and uses user's saved Pins for personalized answers.
  • The company also launched AI initiatives for advertisers, including an AI assistant in Ads Manager, Performance+ creative, and the Model Context Protocol (MCP).
  • Pinterest believes AI will shape the future of discovery through context, taste, and trusted recommendations.
  • Ask Pinterest is currently available in limited access via the web.