tech
A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.
Shuayb Qureshi, a software engineer at Meta, said he lost a lot of his "social flow." Now the 31-year-old Manhattan resident is getting it back.
TL;DR
- Software engineer Shuayb Qureshi began posting videos on Instagram to overcome social isolation and express himself.
- His content shifted to restaurant reviews, where he highlights lesser-known eateries, often based on DMs from people seeking support for businesses.
- A viral video featuring Star Deli, a Polish bakery in Brooklyn facing closure, garnered over a million views and significantly improved its business.
- Qureshi also launched an online fundraiser for the bakery, raising over $7,000 for essential upgrades.
- The engineer's social media success has helped him regain his 'social flow' and combat feelings of burnout and stress common among tech workers.