What Comes After LinkedIn
In an AI world, knowledge workers must prove their judgment. Portfolios are one answer.
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TL;DR
- AI is automating rote tasks, requiring knowledge workers to highlight judgment, taste, and expertise.
- Traditional resumes and brand names (like previous employers) are no longer reliable indicators of expertise.
- Personal branding efforts on platforms like LinkedIn are often ineffective, with content being AI-generated or performative.
- A portfolio of work, similar to creative professionals, can better demonstrate a knowledge worker's thinking and value.
- Platforms like LinkedIn have functional limitations and reward a type of extroversion that not all professionals are comfortable with.
- Newsletters and personal websites are becoming alternatives for sharing valuable insights with 'staying power'.