tech
The CEO behind Grand Theft Auto says he's pro AI
Take-Two CEO Strauss Zelnick says AI can make video-game development more efficient, but it can't replicate the originality needed to create GTA.
TL;DR
- Take-Two CEO Strauss Zelnick is "all in" on using AI in video game development.
- He believes AI is useful for speeding up certain development processes but cannot create cultural hits like "Grand Theft Auto 5."
- Zelnick stated that AI is built on big data sets and is backward-looking, hindering its ability to produce original, groundbreaking content.
- He argued that "clones don't sell" and that AI's strength lies in asset creation, not hit creation.
- Zelnick dismissed fears that AI tools will threaten established publishers by lowering the barrier to game creation.
- He noted that while AI tools like Claude and Gemini are encouraged, they don't necessarily make blockbuster games cheaper or faster to produce due to increased creative ambitions.