Snap tries to make the case again for its $2,200 smart glasses

Since Specs' debut earlier this year, Snap has clearly been looking for an opportunity to explain why the smart glasses deserve to exist.

Snap tries to make the case again for its $2,200 smart glasses

TL;DR

  • Snap unveiled new features for its $2,200 smart glasses, Specs, after an underwhelming debut.
  • New integrations include HBO Max and Spotify for entertainment.
  • Specs Intelligence, an "anticipatory AI" system, is designed to understand user goals and priorities.
  • Specs for Enterprise aims to integrate the device into corporate workflows with partnerships from companies like Amazon and Salesforce.
  • A demo showed Specs being used by an IT technician for hardware repair.
  • A new mobile connectivity package with Verizon is available for on-the-go use.
  • Snap CEO Evan Spiegel frames Specs as a new, human-centric way to engage with computing.