economy
Volkswagen plans to win America back with a pickup, report says
There’s no evidence the truck will be a cheap EV truck, but what if it were?
TL;DR
- Volkswagen Group is allegedly planning to introduce a US-made pickup truck by 2030.
- The strategy aims to revive the company's struggling American business by entering the pickup and large SUV markets.
- The automaker is considering using its Scout brand for premium off-road pickups and SUVs, with vehicles slated for 2028.
- Other possibilities include adapting the Amarok for the US market or licensing platforms, such as Ford's UEV platform.
- VW Group is also implementing cost-cutting measures, including factory closures and layoffs, to improve competitiveness.