Amazon Prime Video nearly doubles the price to go ad-free and stream 4K video
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TL;DR
- Prime Video's ad-free tier will be renamed 'Ultra' on April 10th.
- The price for the Ultra tier will increase from $2.99 to $4.99 per month.
- Ultra will be the exclusive way to access 4K/UHD streaming.
- Ultra subscribers will receive support for up to five simultaneous streams and 100 downloads.
- Non-Ultra Prime subscribers will see upgrades to Dolby Vision (in 1080p), 50 downloads, and four simultaneous streams.
- This price adjustment is attributed to investments in live events and sports, and is presented as being in line with industry standards.
- The change occurs amidst a general trend of price increases for streaming services like HBO Max, Apple TV, and Disney Plus.
- Upcoming Prime Video content includes adaptations of 'Tomb Raider' and 'God of War'.