Audible launches a cheaper 'Standard' subscription plan, challenging Spotify
Under the new Standard plan, subscribers will lose access to the audiobooks they've consumed when they unsubscribe. The Premium plan lets users keep the audiobooks they’ve listened to even if they unsubscribe.
TL;DR
- Audible introduced a new 'Standard' subscription plan costing $8.99 per month.
- The Standard plan provides one audiobook credit and unlimited listening from a curated selection.
- Unlike the Premium plan, audiobooks are not retained by Standard subscribers after they unsubscribe.
- The plan includes access to nearly 200 titles from the Wondery+ app.
- The Standard plan is launching in the US, UK, Canada, Australia, Germany, and France.
- This move is seen as a response to competition from Spotify, which has seen growth in audiobook listening.
- Audible expects the Standard plan to attract millions of new customers.