tech
Your SEO strategy is optimized for a search engine that no longer exists.
Google I/O made it official: AI-generated answers are now front and center in search. Matt Thompson, VP of partnerships at Scrunch, joins Equity to talk about what Google’s changes mean and what marketers and founders should actually do about it.
TL;DR
- Google's shift to AI-generated answers in search fundamentally changes SEO strategy.
- AI referrals show a 400% higher conversion rate than traditional organic search.
- Optimizing solely for Google means missing a significant portion of the AI search market, as ChatGPT holds a large share.
- Existing Google SEO best practices may no longer be effective and could mislead marketers.
- Making websites 'agent ready' is crucial, but most enterprise sites are not prepared.