economy

Mercor’s Brendan Foody calls out Sequoia, accusing it of 'dual-pricing' valuation tricks

Sequoia is just one of the top firms that sells same equity at two different prices.

Mercor’s Brendan Foody calls out Sequoia, accusing it of 'dual-pricing' valuation tricks

TL;DR

  • Founders and founders-turned-investors are sharing negative experiences with VCs, citing mistreatment and misleading practices.
  • Brendan Foody accused Sequoia of a 'sequoia scam' involving dual-tranche investments at different valuations, masking the true entry price.
  • This dual-pricing mechanism involves a lead VC investing a large portion at a lower valuation and a smaller portion at a higher, announced valuation.
  • Sequoia's Shaun Maguire pushed back, calling the practice unfair and explaining it as a way to structure deals when other investors are willing to pay higher multiples for hot companies.
  • While dual-pricing inflates perceived worth, employee stock options are theoretically priced based on a blended value, and 409A appraisals aim to reflect fair market value.
  • Angel investors, unlike employees, lack an independent appraiser and may be more directly affected by founders sharing only the headline valuation.
  • Another tactic mentioned is the manipulation or overstatement of annual recurring revenue (ARR).