The humanist at the top of real estate's automation machine: 'I happen to despise the term headcount in the world of AI'
Neil Murray does not talk like an executive preparing to automate a workforce.

TL;DR
- Neil Murray believes AI will lead to better, more human-centric jobs, not workforce reduction.
- JLL's internal staffing shows headcount has been stable and is projected to remain flat or grow modestly.
- JLL considers holding headcount flat while increasing output with AI a meaningful result.
- 89% of surveyed organizations plan to shift facility management budgets from labor to technology and automation.
- 87% expect outsourcing contracts to move from labor-based to outcome-based pricing by 2030.
- Purpose-built robots (e.g., autonomous scrubbers, robotic lawn care) are expected to increase, displacing cleaners and security staff, not engineers.
- Skilled-trades shortages are a factor, with 68% of organizations reporting disruptions.
- Murray hopes his defense of the physical workforce against automation will not age badly.