sports

College sports’ talent race is turning each athletic department into a $40 million business empire

University of Louisville athletic director Josh Heird says there is no “silver bullet” that will help his department’s current revenue race.

College sports’ talent race is turning each athletic department into a $40 million business empire

TL;DR

  • University of Louisville athletic director Josh Heird commented on the department's revenue situation.
  • Heird stated there is no 'silver bullet' to solve the revenue race.
  • The statement implies significant financial challenges for the department.