Making $100K? Here’s how much of the S.F. rental market you can afford
Less than a third of rentals — about 31% — in the San Francisco metropolitan area are affordable on the six-figure income, according to a recent analysis by real estate company Zillow.

TL;DR
- Only 31% of rentals in the San Francisco metro area are affordable on a $100,000 income.
- Nationally, 77% of rentals are affordable on the same income.
- The San Jose metro area is particularly bleak, with only 13% of homes affordable on $100K.
- Rents in San Francisco are soaring due to AI funding, leading to a competitive market.
- A median affordable rental in the S.F. area is only 730 sq ft and one bedroom, compared to three bedrooms and 1,800 sq ft in Houston.
- The median household income in the S.F. metro area was $136,000 in 2024.
- A lack of housing supply is cited as the reason for high rents and affordability issues for even high earners.