economy

Carlsberg buoyed by alcohol-free beer and soft drinks

Danish brewer diversifies away from beer amid global fall in alcohol consumption

Carlsberg buoyed by alcohol-free beer and soft drinks

TL;DR

  • Danish brewer is diversifying its product portfolio.
  • The company is moving away from traditional beer production.
  • Diversification includes alcohol-free beer and soft drinks.
  • This strategy is in response to a global fall in alcohol consumption.