X announces a rebuilt ad platform powered by AI
X is rolling out a rebuilt ads platform powered by AI as it works to grow revenue again.
TL;DR
- X is launching a rebuilt, AI-powered advertising platform.
- The new platform features AI-driven retrieval and ranking systems for better campaign targeting and control.
- X aims to make it easier for marketers to create effective campaigns with enhanced results and precise targeting.
- The company merged with xAI last year, and rebuilding the ad platform was a priority.
- AI is contributing to ad revenue growth across the tech industry, benefiting companies like Google and Meta.
- Forecasts indicate a turnaround in X's ad business, with projected revenue increases in 2025 and 2026.