Wipro's Ivana Bartoletti on AI Content Governance
Ivana Bartoletti, Chief Privacy and AI Governance Officer at Wipro, on why companies must move from technical detection to a governance-by-design approach
TL;DR
- AI detection tools and watermarks are inadequate for nuanced, hybrid AI-generated content and can exhibit bias.
- Organizations need to embed transparency and accountability into workflows from the start using a 'Governance by Design' approach.
- Disclosure thresholds should be risk-based, aligning with regulations like the EU AI Act, and focus on context, intent, and impact.
- Governance by Design means integrating ethical principles into technical and operational requirements from the outset.
- Transparent disclosures, integrated seamlessly into user interfaces, build trust without harming user experience.
- Investing in AI governance early is essential to build institutional capability, mitigate reputational risk, and maintain control over data and innovation.