tech
Reddit fades from ChatGPT citations
Communicators trying to influence what AI says about their brands are discovering that generative engine optimization is a rapidly moving target.
TL;DR
- Reddit's share of ChatGPT citations has dropped by 86.4% in recent days.
- This decline is less severe for other AI platforms like Google AI Overviews and Google AI Mode.
- Experts advise brands against relying on a single platform for generative engine optimization (GEO).
- A diversified approach across multiple channels is recommended for building a durable online presence.
- Reddit states the citation drop has no meaningful impact on its business as AI platforms account for little of its traffic.