tech
Snapchat will no longer recommend ‘wholly AI-generated videos’ in its vertical video feed.
“As low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people,” Snap says.
TL;DR
- Snapchat will no longer recommend entirely AI-generated videos in its Spotlight feed.
- The goal is to maintain Spotlight as a platform for authentic creativity from real people.
- Content enhanced or edited using Snapchat's AI tools may still be recommended.
- These enhanced videos will include transparency indicators.
- CEO Evan Spiegel stressed the importance of authenticity on the platform.