tech
Vibe coding platform Base44 launches own model as AI startups seek defensibility
Wix-owned vibe coding platform Base44 has started rolling out its own AI model — with hopes that it will eventually outperform frontier models.

TL;DR
- Base44, acquired by Wix for $80 million, is deploying its own AI model, Base1.
- The company aims for Base1 to outperform frontier models by optimizing latency, cost, and efficiency through custom training.
- Developing its own LLM is seen as a strategy to enhance defensibility by controlling data and infrastructure.
- Base1 was trained on a dataset from tens of millions of real user interactions.
- The move comes amid discussions about the long-term viability of AI startups relying on external foundational models.
- Cost reduction for customers and improved margin profiles for Base44 are expected benefits.
- This strategy positions Base44 as a vertically integrated vibe-coding application.