Storia
luglio 30, 2026

LinkedIn admits its AI feed problem is bad enough to need a ‘slop’ button

LinkedIn has introduced a new feature that allows users to report posts that appear to be low-quality, AI-generated content, often referred to as 'AI slop'. The update is part of an effort to improve content quality on the professional networking platform.

LinkedIn has spent years pitching itself as the place for professional insight. Now it is openly conceding that too much of what users see looks machine-made, low-effort, and disposable.

The company’s answer is unusually blunt: a new reporting option that lets people flag posts that “seem like AI slop.” The move is both a product tweak and a public admission that the professional network is wrestling with the same authenticity crisis swamping the rest of the internet.

Across coverage, the core facts line up. LinkedIn is adding a button for users to report posts that appear AI-generated, while also expanding internal systems to detect and demote low-quality content. The Verge frames it as LinkedIn “actually” shipping the feature after so much obvious synthetic posting on the platform, while TechCrunch places it in a wider industry crackdown as users sour on bot-like writing and spammy automation.

LinkedIn’s own rationale is straightforward. Chief product officer Hari Srinivasan said, “AI slop is a top priority for all of us,” adding, “We really care about this.” He also said people come to the site to connect with “real people” and their “real perspectives, ideas, and expertise,” a notable line for a platform now trying to restore confidence that posts are, in fact, human.

The practical response goes beyond a single button. LinkedIn says it is rolling out classifiers to detect whether a post is “AI-slop or generally low-quality content,” with the goal of reducing how much of it appears in recommendations and posts outside a user’s network. It is also retreating from one of its own AI writing tools, replacing a feature that used AI to “enhance” posts with one that “proofreads your words, but does not change your voice.”

That is the tension at the center of this update: LinkedIn still wants AI in the product, just not in a way that makes the whole feed feel fake.