Is AI pricing your Big Mac?
Reuters found that McDonald’s is increasingly using AI to set menu prices, including by trying to predict how much customers are willing to pay. Franchisees also told Reuters they’re pressured by McDonald’s to use AI in pricing decisions.
TL;DR
- McDonald's is using AI to set menu prices.
- The AI attempts to predict how much customers are willing to pay.
- Franchisees report pressure from McDonald's to use AI for pricing.
- Personalized and dynamic pricing is a concern in the AI era.
- Walmart and Instacart have faced scrutiny over AI pricing strategies.