Meta's AI agent Muse is now the No. 2 app in the US
Meta's newest app Muse is off to a slower start than the company's other apps, like Meta AI or Threads.
TL;DR
- Meta's new AI agent app, Muse, has reached the No. 2 spot on the US App Store for iOS.
- Muse's initial download numbers are lower compared to Meta's previous app launches (Threads, Meta AI) and competitor ChatGPT.
- The Android version of Muse is performing poorly, ranking at No. 338 in the Productivity category.
- Muse represents a significant bet by Meta on agentic AI, aiming to create AI that performs tasks on behalf of users.
- Competition in the agentic AI space is intense, with players like Google (Gemini Spark) and Anthropic (Claude Cowork), and notable emerging competitors like Instinct.
- Instinct, a rival AI agent, is gaining traction with recent funding, feature rollouts (email, social network capabilities, integrations), and potential for building a new social graph.
- Muse's launch timing may be impacted by Meta's recent $18 billion multistate settlement and a history of privacy concerns and FTC actions.
- Muse's success is being monitored as it represents a key initiative for Meta in the consumer AI market.