tech

Retailers embrace AI as bots become buyers

AI-referred shoppers convert 58% better than traditional visitors, per new Adobe data.

Retailers embrace AI as bots become buyers

TL;DR

  • Retail industry is a major commercial beneficiary of AI.
  • Companies are adopting bots as a new buyer demographic.
  • Retailers are inviting AI into their operations, unlike creative sectors.
  • AI shopping assistants are expected to become a new customer source.