tech
Trustpilot is embedding its reviews inside Shopify stores as AI search reshapes online shopping
Trustpilot partnered with Shopify to embed reviews in merchant stores as AI search click-throughs surged 1,490 percent in FY25.
TL;DR
- Trustpilot and Shopify have partnered to embed Trustpilot reviews directly into Shopify online stores.
- The integration goes live on June 29 and is Trustpilot's first native tie-up with a major e-commerce platform.
- Click-throughs from AI-powered search engines on Trustpilot rose by 1,490% in the company's most recent financial year.
- Trustpilot views verified human reviews as essential for AI assistants to make trustworthy product recommendations.
- The partnership is not exclusive, and Trustpilot is pursuing similar integrations with other platforms.
- Native integrations are considered more impactful for AI engines and shoppers than third-party apps.
- Trustpilot actively combats AI-generated fake reviews, removing over four million in the last fiscal year.
- Trustpilot's shares have increased by 46% year-to-date, and the company reported its first full year of operating profit in FY25.