Instagram is getting an “AI creator” label.

Did those influencers in your Instagram feed go to Coachella, and do they even exist in real life? Creators can voluntarily add a new label to their account if they frequently post AI-generated or modified content starting on Monday.

Instagram is getting an “AI creator” label.

TL;DR

  • Instagram is launching a new "AI creator" label.
  • Creators can voluntarily add this label to their accounts.
  • The label is for accounts that frequently post AI-generated or modified content.
  • This is in addition to Meta's automatic "AI info" label.