MapQuest's app surges to No. 1 in Navigation after refusing to rename Lake Ontario
MapQuest is getting an unexpected boost from its decision to defy President Trump’s renaming of Lake Ontario.
TL;DR
- MapQuest refused to rename Lake Ontario to Lake America as directed by a U.S. executive order.
- Following this decision, MapQuest's app downloads increased significantly, reaching high positions on the App Store charts.
- The app became the No. 1 Navigation app in the United States and reached No. 2 overall in Canada.
- MapQuest reported hundreds of thousands of new downloads and a 50x increase in app usage.
- Third-party data confirms a substantial week-over-week increase in global and U.S. app downloads for MapQuest.
- Google Maps complied with the renaming order, while Apple Maps had not yet made a change as of Monday morning.
- MapQuest previously offered a similar renaming tool for the Gulf of Mexico after a prior executive order.