Samsung is slopping AI ads all over its social channels
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TL;DR
- Samsung is incorporating generative AI into its social media marketing, creating and editing content for platforms like YouTube, Instagram, and TikTok.
- A teaser video for the Galaxy S26 series, purportedly showcasing low-light video capabilities, was generated with AI tools, featuring unnatural visual elements.
- Other AI-generated content promotes camera features with the tagline 'Can your phone do that?' and advertises AI home appliances with cartoons.
- Most AI-generated posts include disclosures, but platforms like YouTube and Instagram have not added their own AI labels to some of Samsung's content.
- This follows a pattern where Samsung has previously been criticized for misrepresenting smartphone camera capabilities in marketing.