Why Rivian is holding the $45,000 base model R2 until 'late 2027'
Rivian spent the last two years promoting the R2 as a $45,000 SUV. But buyers won't be able to pay that price until late next year -- if at all.
TL;DR
- Rivian's $45,000 base model R2 is now expected in late 2027, with the price point softened to "starting around $45,000."
- The company will prioritize launching higher-spec performance R2 models this year, citing industry practice and showcasing platform capabilities.
- A "Standard" R2 with a longer range will be available in the first half of 2027 for $48,490, while the base model will have a shorter range.
- Factors such as the removal of the federal EV tax credit and increased component costs may have influenced the pricing adjustments.
- Rivian is also preparing to build a large factory in Georgia for R2 and R3 production and is aiming for rapid sales growth.
- The R2 launch strategy draws parallels to Tesla's past pricing promises for the Model 3 and Cybertruck.