Apple is going high-end with new ‘Ultra’ products next

Posts from this topic will be added to your daily email digest and your homepage feed.

Apple is going high-end with new ‘Ultra’ products next

TL;DR

  • Apple is reportedly developing premium hardware following the launch of the budget MacBook Neo.
  • New products may include a foldable iPhone, a touchscreen MacBook Pro, and next-generation AirPods.
  • The foldable iPhone is expected to cost approximately $2,000.
  • Next-gen AirPods are rumored to include cameras for visual context for Siri.
  • Apple appears to be targeting both the high-end and low-end markets simultaneously.