tech
Google takes on AirTag with the new $29 Pixel Tag
Google’s new Pixel Tag taps into its Find Hub network to help users track lost keys, bags, and other items.
TL;DR
- Google announced the Pixel Tag at its Made by Google 2026 event.
- The Pixel Tag costs $29 for a single unit and $99 for a four-pack.
- It uses Google's Find Hub network, which relies on Android devices for tracking.
- Users can also locate the Pixel Tag via a Pixel Watch.
- The design is slimmer and elongated compared to Apple's AirTag.
- It features Bluetooth and Ultra Wideband for precision finding, but lacks NFC.
- The Pixel Tag is IP67 rated for water and dust resistance.
- It is powered by a user-replaceable CR2032 coin cell battery, lasting about a year.
- Availability is set for November 11, 2026.