tech
Similarweb says it can track conversational AI ads.
The new AI Ads tracking data set for ChatGPT and Google’s AI Mode and AI Overviews pulls insights from anonymized web usage data provided by a panel of Similarweb users, instead of relying on synthetic prompts. Similarweb reports that 26 percent of ChatGPT responses and nearly 30 percent of ad-eligible Google AI Mode queries include a sponsored ad.
TL;DR
- Similarweb can now track ads in conversational AI.
- The new data set covers ChatGPT, Google's AI Mode, and AI Overviews.
- Insights are derived from anonymized Similarweb user web usage data.
- 26% of ChatGPT responses and nearly 30% of ad-eligible Google AI Mode queries contain sponsored ads.