tech
Tyga is Hollywood’s Latest AI Optimist
The 80s-inspired project sees Tyga don a new "Miami Vice"-esque alter ego who has a penchant for Jheri curls, sleek retro Ferraris, and synthpop.
TL;DR
- Rapper Tyga used AI music programs for his ninth studio album, '$tarface,' which features an 80s-inspired theme.
- Tyga defended his use of AI, comparing it to the initial reception of Auto-Tune and viewing AI as a tool that artists adapt to.
- The album received harsh criticism, including a 0.0 rating from Pitchfork, partly due to Tyga's use of AI.
- Doja Cat publicly criticized Tyga's decision to make an 'AI album.'
- Other artists like Timbaland and Grimes have also embraced AI, with Timbaland launching an AI entertainment company and Grimes releasing AI vocal software.
- AI's impact on the entertainment industry was a key issue in the 2023 SAG-AFTRA and Writers Guild strikes.
- Despite controversy, AI-assisted music is gaining traction, with some AI artists achieving chart success.