tech
Clouted wants to take the guesswork out of making short videos go viral
The video clipping startup raised a $7 million seed round led by Slow Ventures.
TL;DR
- Brands are increasingly using short video clips for marketing due to their cost-effectiveness.
- Clouted automates the process of clipping (selecting compelling segments) and distributing short videos.
- The platform leverages AI to determine the best social media platforms and target audiences for clips.
- It uses a network of over 100,000 gig creators for the editing process.
- Clouted raised $7 million in seed funding, led by Slow Ventures.
- The AI operates a continuous testing loop to optimize content formats and channel strategies for better performance.
- The company's approach is likened to penetration testing for social media algorithms to identify viral triggers.
- Clouted competes with other automated clipping startups and larger marketing infrastructure players.