How an Obscure Website Became a Force in America’s Election Information Machine
Frustrated with hunting for information on political candidates, Ben Torres Ezrick set out to build a one-stop shop for voters.
TL;DR
- Ben Torres Ezrick founded the Ballot Brief as a centralized resource for voter information.
- He used artificial intelligence to gather data on numerous political candidates.
- Digital agents were deployed online to build candidate dossiers for the website.