Meta's new motto: we care about privacy
Meta is making privacy a centerpiece of its AI reboot.

TL;DR
- Meta is making privacy a central focus for its new AI products, including the AI assistant Muse.
- This strategy shift aims to build user trust, especially concerning sensitive personal data.
- Meta is offering 'private modes' for its AI assistants, where even the company cannot access user information.
- Similar privacy options are being prepared for Meta's AI glasses.
- Past privacy efforts include incognito chats and private processing in WhatsApp, with options expanding to other Meta apps.
- Users must still actively manage settings, as default options in Muse may allow data usage for AI training.
- Privacy changes for Muse users may not apply to Meta AI accessed through other platforms like Facebook or Instagram.
- Concerns persist regarding Meta devices with embedded microphones and cameras potentially posing surveillance risks.
- Meta is exploring new business models for Muse, including paid tiers, moving away from its traditional targeted advertising revenue.
- Building a new track record of trust is essential for Meta, given its history of extensive data collection.