This AI startup is cloning consumers so companies can pick their brains
Simile raised $300 million at a $2 billion valuation to build AI digital doubles that predict how shoppers might react to products and marketing.
TL;DR
- Simile, an AI startup, is creating simulations of people (digital clones) that businesses can quiz.
- These simulations can predict how people might behave in different contexts, assisting companies with product development and marketing.
- Simile has raised $300 million at a $2 billion valuation.
- The company uses data from partnerships, including with Gallup, and behavioral information like transaction and mobility data to train its models.
- CVS has worked with Simile to understand consumer responses to store layouts and messaging.