tech
Meta launches its own smart glasses brand at $299, breaking from the Ray-Ban name
Meta launched $299 smart glasses under its own brand, matching Ray-Ban Meta specs with 12MP camera and AI features.
TL;DR
- Meta launched its own branded smart glasses, Adventurer and Fury, at $299 each.
- These models have identical hardware to the Ray-Ban Meta Gen 2 but lack the Ray-Ban branding.
- A third model, Starfire, designed with Kylie Jenner, costs $399.
- The glasses feature a 12MP ultrawide camera, 3K video, a five-microphone array, and over eight hours of battery life.
- Meta's on-device AI model, Muse Spark, handles voice queries, object identification, and real-time translation.
- Meta's pricing strategy contrasts sharply with Snap's expensive AR headset.
- Meta and EssilorLuxottica dominate the smart glasses market, holding approximately 82% of the global share.
- This new branding strategy creates a two-tier approach, offering a lower entry point for technology without the premium fashion brand.
- Meta is expanding its wearables ambitions beyond glasses, with plans for an AI pendant and enterprise solutions.
- The collaboration with Kylie Jenner aims to position smart glasses as a fashion accessory.